Yesterday, we were thrilled to join our partners Mindshare and Givsly in sponsoring a panel where media professionals from the GroupM network shared their perspectives on their professional experiences as members of the Asian American and Pacific Islander community. Presented live and virtually from Mindshare HQ in New York City, “Ascending API+ Angles in Advertising”Read more “Ascending API+ Angles in Advertising”
Tag Archives: Media buying
Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers
Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies
In our latest episode of the Ad Legends video series, we’re so excited to welcome the one and only Tony Weisman. Formerly the CMO of Dunkin’ and CEO of Digitas, the long time friend and adviser of Pixability hopped on a call with me to chat about his own career move from the agency sideRead more “Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies”
Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team
Big changes in video consumption over the past year are having a huge impact on how media agencies are setting up their planning and buying teams. Traditionally, the team that buys YouTube is completely separate from the teams that buy linear TV. But it’s looking like that may start to change. When we surveyed hundredsRead more “Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team”
Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest
As we head directly into Q4, the digital media busy season is upon us. To celebrate the changing season, and for a quick breather before jumping into Q4, Pixability took over the newly-launched Night Shift Brewery Lovejoy Wharf for Oktoberfest, and invited media folks from across Boston. Despite the weather threatening to wash away theRead more “Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest”
Online Video Reels in Viewers, and Ad Dollars
US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the factRead more “Online Video Reels in Viewers, and Ad Dollars”