Yesterday, we were thrilled to join our partners Mindshare and Givsly in sponsoring a panel where media professionals from the GroupM network shared their perspectives on their professional experiences as members of the Asian American and Pacific Islander community. Presented live and virtually from Mindshare HQ in New York City, “Ascending API+ Angles in Advertising”Read more “Ascending API+ Angles in Advertising”
Tag Archives: media planning
Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team
Big changes in video consumption over the past year are having a huge impact on how media agencies are setting up their planning and buying teams. Traditionally, the team that buys YouTube is completely separate from the teams that buy linear TV. But it’s looking like that may start to change. When we surveyed hundredsRead more “Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team”
Are You Leveraging The Full Potential of YouTube?
Did you know that YouTube campaigns can do more than simply drive awareness? The ad industry is waking up to the fact that YouTube is great at driving results throughout the funnel, not just at the top. But to make the most of the platform, you need to have a deep knowledge of YouTube’s manyRead more “Are You Leveraging The Full Potential of YouTube?”
Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest
As we head directly into Q4, the digital media busy season is upon us. To celebrate the changing season, and for a quick breather before jumping into Q4, Pixability took over the newly-launched Night Shift Brewery Lovejoy Wharf for Oktoberfest, and invited media folks from across Boston. Despite the weather threatening to wash away theRead more “Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
