Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
Tag Archives: media strategy
5 Tips To Elevate Your YouTube Strategy This Holiday Season
As the marketing world finalizes holiday planning for 2021, we wanted to share some best practices to help bring your YouTube campaigns to the next level. Whether you’re executing campaigns yourself, or working with a third party partner, it’s important to understand how you can avoid common mistakes and pitfalls when running YouTube campaigns. HereRead more “5 Tips To Elevate Your YouTube Strategy This Holiday Season”
Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies
In our latest episode of the Ad Legends video series, we’re so excited to welcome the one and only Tony Weisman. Formerly the CMO of Dunkin’ and CEO of Digitas, the long time friend and adviser of Pixability hopped on a call with me to chat about his own career move from the agency sideRead more “Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies”
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
