Each June, the advertising and media industry gathers up its white linen suits and straw fedoras and heads off to the Cannes Lions International Festival of Creativity for a week of thought leadership, networking, and the occasional glass or two of rosé. Pixability’s executive team had a strong presence at the festival throughout the week.Read more “Top Tech Takeaways: Cannes Lions 2015”
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Beauty on YouTube 2015: Brands are stepping up their YouTube game
Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators onRead more “Beauty on YouTube 2015: Brands are stepping up their YouTube game”
CES 2015: Innovative Technology Pairs Well With Solid YouTube Strategy
CES 2015 is currently in full swing in Las Vegas, bringing out some of the most innovative (and occasionally bizarre) consumer electronics seen yet. From smart yoga mats and belts to futuristic cars, robots, and drones, brands are pushing the envelope when it comes to defying design conventions. And this year, the Pixability team hasRead more “CES 2015: Innovative Technology Pairs Well With Solid YouTube Strategy”
Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising
On November 17th, the industry’s most prominent brands, agencies, and publishers gathered in Bonita Springs, Florida for the 2014 Future of Programmatic Summit, hosted by Digiday. Amidst the stratospheric rise of programmatic online media buys, somehow the key issues of transparency, ad fraud, and viewability have deftly managed to slip through the cracks—until now. Digiday’sRead more “Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising”
Introducing Pixability’s New Consumer Electronics YouTube Industry Study
Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer ElectronicsRead more “Introducing Pixability’s New Consumer Electronics YouTube Industry Study”
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”