Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
Tag Archives: mobile
Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative
Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators
Video was the cornerstone of the new features that Facebook announced at the F8 developer conference. Many of the core product updates and announcements were designed to make the platform more appealing to creators and viewers of video content, while simultaneously increasing watch time on the platform. These announcements, like augmented reality 3D effects andRead more “F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators”
The Latest Social Video News: OTT, mobile, and Spectacles
As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
This Week in Online Video: Making Mobile Moves
This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’sRead more “This Week in Online Video: Making Mobile Moves”
5 Keys to Optimal Video Ad Performance on YouTube
Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. WhileRead more “5 Keys to Optimal Video Ad Performance on YouTube”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
How Mobile Changes Ad Viewership on YouTube | Part 2
Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile. Mobile viewers skip ads more often Our analysis ofRead more “How Mobile Changes Ad Viewership on YouTube | Part 2”