We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
Tag Archives: Netflix
Confused by Connected TV? Here’s Where Marketers Need To Start
We’re in the middle of a massive shift in video viewing as more and more audiences flock to Connected TV platforms to replace or supplement their linear TV watching. It’s leaving a lot of marketers scrambling to catch up. But this moment is a huge opportunity, as Connected TV platforms are vastly expanding access, scale,Read more “Confused by Connected TV? Here’s Where Marketers Need To Start”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”