We’re in the middle of a massive shift in video viewing as more and more audiences flock to Connected TV platforms to replace or supplement their linear TV watching. It’s leaving a lot of marketers scrambling to catch up. But this moment is a huge opportunity, as Connected TV platforms are vastly expanding access, scale,Read more “Confused by Connected TV? Here’s Where Marketers Need To Start”
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Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”