We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Tag Archives: optimization
3 Things I Heard From Brand Marketers At Masterclass Atlanta
If you’re a digital marketer for a brand and you haven’t checked out a Digital Marketing Masterclass from Masterclassing, I highly recommend them. The folks at Masterclassing get 30-40 brand marketers from a given region in a room for breakfast, and then have 4-5 sponsors who each give a 10-minute pitch of sorts, explaining howRead more “3 Things I Heard From Brand Marketers At Masterclass Atlanta”
Facebook Will Soon Pause Campaigns Using 10-Second View Optimization
Facebook recently announced they will be completely removing 10-second view optimization from its platform at the end of July. On May 22nd, the company declared that the ThruPlay optimization will soon become the default for video view campaigns. Here’s what you need to know about this change, and how it’ll affect your video strategy: ThruPlayRead more “Facebook Will Soon Pause Campaigns Using 10-Second View Optimization”
Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program
The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
