Audiences are hungry for food and beverage content on YouTube, with the space clocking in at over 2.3 trillion total views to date across 27M videos and 937K channels. It’s the fifth largest category on YouTube, and growing at 24% year-over-year, making it a critical component of food and beverage advertiser strategies. It’s especially importantRead more “4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know”
Tag Archives: organic strategies
Best Practices for Navigating YouTube Strategies During These Difficult Times
During this very difficult time, we have been getting many questions from agencies and brands about what they should do with their YouTube advertising campaigns. Depending on the industry and situation, we are seeing some advertisers pause to rethink their strategy, and others continuing forward. Regardless of the path each advertiser takes, we have suggestionsRead more “Best Practices for Navigating YouTube Strategies During These Difficult Times”
