With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
Tag Archives: ott
How Agencies Should Approach YouTube for TV Screens in 2020
– Agency marketers can take advantage of the massive growth in CTV audiences, and YouTube for TV Screens makes that happen – Bigger is better when it comes to creative – Agencies should refresh their creative approach to make the most of TV screen audiences In a past life, I led the growth strategy ofRead more “How Agencies Should Approach YouTube for TV Screens in 2020”
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
Why I Joined Pixability
“Why Pixability?” That’s often the first thing that I hear from industry colleagues — at least, colleagues that haven’t yet had the opportunity to work with Pixability. In today’s seemingly crowded video adtech/martech space, these colleagues wonder what’s unique about Pixability and its platform, and why I signed on as CEO. During my 15 yearsRead more “Why I Joined Pixability”
YouTube is Not TV: Dispatch from Brandcast 2017
This year at Brandcast, YouTube wanted to make one thing clear: it’s not TV. Instead, YouTube highlighted how the platform represents something more than TV: it’s a passionate community that participates in creating and sharing video content that’s enjoyed by billions of people around the world. Brandcast is YouTube’s presentation at the NewFronts, digital media’sRead more “YouTube is Not TV: Dispatch from Brandcast 2017”
F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators
Video was the cornerstone of the new features that Facebook announced at the F8 developer conference. Many of the core product updates and announcements were designed to make the platform more appealing to creators and viewers of video content, while simultaneously increasing watch time on the platform. These announcements, like augmented reality 3D effects andRead more “F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators”
The Latest Social Video News: OTT, mobile, and Spectacles
As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Here’s a first look at Facebook’s new OTT video app
Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expandingRead more “Here’s a first look at Facebook’s new OTT video app”
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know
The dizzying pace of change in the social video landscape can seem overwhelming — but marketers who stay ahead of the updates will be able to stay ahead of their competition. So here’s your rundown on the latest updates from the major social video players: YouTube Doubling down on its commitment to being at theRead more “Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know”
