The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow toRead more “Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?”
Tag Archives: paid media strategy
Black Friday 2016: What’s Trending on YouTube?
America’s favorite shopping frenzy kicks off this Friday, and brands are taking steps to make sure consumers line up in front of their stores. More than ever, consumers turn to social video to learn about new products and shape their purchase decisions, and brands are responding with aggressive video ad campaigns. We powered our technologyRead more “Black Friday 2016: What’s Trending on YouTube?”
