I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Tag Archives: Pixability
Video Recap: Digital Media Brewfest 2016 @ Harpoon Brewery Beer Hall
On January 28, digital media buyers & planners from across New England descended on Harpoon Brewery for an evening of beer, pretzels, and shop talk. Hosted by Pixability, Digital Media Brewfest created a forum for media professionals to trade insights on the rapidly-changing advertising industry. And from cornhole competitions to Australian meat pies from KORead more “Video Recap: Digital Media Brewfest 2016 @ Harpoon Brewery Beer Hall”
CES 2016: Video, Drones, VR
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry (out of a total of about 175k CES attendees) converged on Las Vegas to see the latest trends, set up meetings and go toRead more “CES 2016: Video, Drones, VR”
Walled Garden, Millennials Lead Media Dynamic In 2016
2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
Adweek Executive Lab Rundown
Last month, Pixability and Adweek co-hosted an Executive Lab,”YouTube and Facebook in the Media Mix,” for 100+ media planners and buyers in NYC. The event focused on the evolving video ad landscape, and the issues that media planners face when planning and executing video ad campaigns for their clients. The lineup included a dynamic panelRead more “Adweek Executive Lab Rundown”
Top 100 Global Brands on YouTube – 2015 Update
In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship inRead more “Top 100 Global Brands on YouTube – 2015 Update”
BRRR-itos and Marvel razors: YouTube Brand Videos of the Week
Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice creamRead more “BRRR-itos and Marvel razors: YouTube Brand Videos of the Week”
NCAA March Madness 2015 Extends Past The Court Onto YouTube
NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views.Read more “NCAA March Madness 2015 Extends Past The Court Onto YouTube”
International Women’s Day @Google Boston
International Women’s Day is celebrated annually around the world on March 8th. To commemorate IWD 2015, Google’s Boston Office hosted a panel featuring accomplished Boston women to highlight the successes of women worldwide. The panel, moderated by Google’s Financial Services Head of Industry Heather Liddell, included: Bettina Hein, Founder and CEO of Pixability Sarah Fay,Read more “International Women’s Day @Google Boston”