2015 Valentine’s Day-related content on YouTube has already attracted over 2.6 billion views on YouTube. And this year, the movie “Fifty Shades of Grey” is a popular search term within the Valentine’s Day category. Top Valentine’s Day-related YouTube video categories include: romantic songs; videos making fun of Valentine’s Day; DIY ideas; hair tutorials; make-up andRead more “Fifty Shades of Grey: Valentine’s Day Video Trends on YouTube”
Tag Archives: Pixability
Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis
There are a million different ways for a brand to tell their story. This week Kate Upton slays dragons, Wil Wheaton and Newcastle firmly embrace YouTube, and a few other brands get in the holiday spirit. There’s something for everyone in our latest YouTube Brand Videos of the Week. 1. Security – TV Commercial |Read more “Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis”
Black Friday/Cyber Monday YouTube 2014
The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holidayRead more “Black Friday/Cyber Monday YouTube 2014”
Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising
On November 17th, the industry’s most prominent brands, agencies, and publishers gathered in Bonita Springs, Florida for the 2014 Future of Programmatic Summit, hosted by Digiday. Amidst the stratospheric rise of programmatic online media buys, somehow the key issues of transparency, ad fraud, and viewability have deftly managed to slip through the cracks—until now. Digiday’sRead more “Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising”
Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week
Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. HereRead more “Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week”
Air New Zealand Heads to Middle Earth; IKEA Parodies "The Shining" – YouTube Video Analysis
Brands are getting more creative than ever when it comes to YouTube advertising. Take Air New Zealand, for example: an airline who re-created Middle Earth (the fantasy home of Bilbo the Hobbit) for their latest commercial, or Swedish furniture powerhouse IKEA, who gave a nod to “The Shining” in its latest Halloween-themed YouTube ad. CheckRead more “Air New Zealand Heads to Middle Earth; IKEA Parodies "The Shining" – YouTube Video Analysis”
Help Vote Pixability Into A SXSW 2015 Speaking Slot
South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come. And we need your help winning a speaking slot in the 2015 SXSW program.Read more “Help Vote Pixability Into A SXSW 2015 Speaking Slot”
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.Read more
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”
The Myth Of Viral Video At SXSW 2013
Everyone wants a viral video, right? Why not? Becoming a YouTube sensation can lead to stardom. Just ask Karmin or Justin Bieber. But it’s a double-edged sword and it cuts both ways, as Miss Teen Delaware recently found out. Many businesses however, are in search of the elusive viral video. It may have helped BlendTech,Read more “The Myth Of Viral Video At SXSW 2013”