Ring… “Good afternoon, this is Pixability, how may we help you?” “I’d like to make my video go viral.” Stop. I wish I were making this conversation up, except that I hear it with my sales team all the time. I’ve even heard it from reputable agencies. Occasionally (but definitely not here at Pixability), I’veRead more “Mythbusting: Engineering A Viral Video”
Tag Archives: Pixability
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”
7 Tips For Engaging Your YouTube Community
Video makes community engagement super-easy, but there are still a few things to keep in mind when developing your video strategy. When getting started, be sure to: Have the right video Ask questions and solicit responses Ask for what you want Use annotations Post regularly Be organized Respond to comments Why do you even wantRead more “7 Tips For Engaging Your YouTube Community”
Pixability’s Bettina Hein At HubSpot Inbound
Bettina Hein, CEO of Pixability and co-author of “Video Marketing for Dummies”, spoke at this year’s Inbound 2012, a national marketing event hosted by HubSpot. There, she shared her evidence of the emerging YouTube nation: a shift from past marketing standards toward online video as a dominant marketing medium. In the YouTube community, organizations regularlyRead more “Pixability’s Bettina Hein At HubSpot Inbound”
Girl Geek Entrepreneur And Proud: Bettina Hein Speaks At The 2012 Kendall Square Association Annual Meeting
This week, Pixability CEO Bettina Hein spoke at the Kendall Square Association Annual Meeting about how she became an Girl Geek Entrepreneur. Watch the video below to hear her story.
Video Plumbing Meets Production Surprises At The CIC
Even with great planning, external factors can hamper a scheduled video shoot. Sometimes we video marketers have to “roll” with it, too. On a recent promo shoot for an upcoming webinar “How Bad Plumbing Clogs Good Video,” we had an actual, non-video plumbing issue. Let’s set the stage. Pixability is headquartered in the Cambridge Innovation Center (CIC),Read more “Video Plumbing Meets Production Surprises At The CIC”