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Introducing GenAI Contextual Segments for YouTube advertising

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Tag Archives: programmatic

Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising

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On November 17th, the industry’s most prominent brands, agencies, and publishers gathered in Bonita Springs, Florida for the 2014 Future of Programmatic Summit, hosted by Digiday. Amidst the stratospheric rise of programmatic online media buys, somehow the key issues of transparency, ad fraud, and viewability have deftly managed to slip through the cracks—until now. Digiday’sRead more “Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising”

Programmatic, YouTube, & the New Media Landscape

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Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises theRead more “Programmatic, YouTube, & the New Media Landscape”