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Introducing GenAI Contextual Segments for YouTube advertising

YouTube Without Big Data Is No Longer An Option For Brand Marketers

According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah. Have I lost your interest yet? Chances are you beganRead more “YouTube Without Big Data Is No Longer An Option For Brand Marketers”

Marketing Trumps Special Effects On YouTube

Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”