YouTube is a go-to platform for brands to connect with consumers. Leveraged along each step of the consumer journey, it is the most popular resource for product discovery, reviews, and researching “how to” videos post-purchase. To fully take advantage of YouTube’s power, brands need to actively maintain their YouTube channels and avoid letting it becomeRead more “3 Tips to Make Your Brand Pop on YouTube”
Tag Archives: SEO
Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA
YouTube is obviously a huge channel for marketers. It’s the #2 search engine in the world, second only to Google itself, and it averages over 1B daily views on mobile devices alone. Given this massive — and growing — audience that’s engaging with YouTube video content, how can marketers put their best foot forward to buildRead more “Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA”
