The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
Tag Archives: snapchat
The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More
Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Do you know what food and beverage content audiences crave most across social video platforms?
Food and beverage content appeals to a wide audience — after all, everybody eats and drinks. But which content types does this audience crave more than any other? On YouTube — the video platform with the longest tenure — audiences have quite the sweet tooth. The top-performing food and beverage videos (when measured by totalRead more “Do you know what food and beverage content audiences crave most across social video platforms?”
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative
Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
Facebook shifts its strategy with new Watch tab
For quite a while, Facebook has been experimenting with a dedicated video tab, but last week it rolled out a tab called “Watch” to its mobile apps, which features professional video content. In previous iterations, the video tab was a mix of videos from pages your friends liked, live content, and suggested videos. But nowRead more “Facebook shifts its strategy with new Watch tab”
The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More
Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Ad Tech Around the World: VidCon & Cannes Recap
Last week, the advertising industry descended upon the South of France for the Cannes Lions Festival of Creativity, and halfway around the world, creators, fans and ad industry execs converged at VidCon. Both events serve as a barometer for online video and ad tech, with announcements and panels that gauge where the industry at largeRead more “Ad Tech Around the World: VidCon & Cannes Recap”
Maximizing Performance Across Social Video Platforms
This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
