Much has been said about how social media can have a negative impact on younger adults, especially on young women. Lately, many brands and organizations are trying to do something about it by shifting the focus of social media to more responsible and diverse messages. Dove recently launched a campaign “The Selfie Talk” with GrammyRead more “Creating A Better Social Media Environment For Young Women”
Tag Archives: social media
Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA
YouTube is obviously a huge channel for marketers. It’s the #2 search engine in the world, second only to Google itself, and it averages over 1B daily views on mobile devices alone. Given this massive — and growing — audience that’s engaging with YouTube video content, how can marketers put their best foot forward to buildRead more “Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA”
Google Is Missing Out On Its Biggest Social Media Opportunity
Google is waging a war against Facebook and it’s losing. Ironically, it’s not even using its most important secret weapon in this crucial fight so far. Google+, Google’s third attempt at building a social network, is now almost 9 months old. It’s safe to say that it’s not a runaway success, despite all the moneyRead more “Google Is Missing Out On Its Biggest Social Media Opportunity”
Engagement Marketing: Using Video And Social Media To Grow Your Business
Drum roll, please… and the Academy Award for Best Business Video goes to Acme Corporation for their new Turbo Widget product. We’re not quite sure what a Turbo Widget is (or does), but the video certainly looks good. It’s a good thing their friends and family watched the video, because their prospects, customers, and businessRead more “Engagement Marketing: Using Video And Social Media To Grow Your Business”