To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Tag Archives: social video
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Why I Joined Pixability
“Why Pixability?” That’s often the first thing that I hear from industry colleagues — at least, colleagues that haven’t yet had the opportunity to work with Pixability. In today’s seemingly crowded video adtech/martech space, these colleagues wonder what’s unique about Pixability and its platform, and why I signed on as CEO. During my 15 yearsRead more “Why I Joined Pixability”
Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup
Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
No more silos: Why marketers must holistically measure performance across video platforms
Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
Here is what Facebook’s News Feed changes mean for marketers
Facebook recently announced an important change to the News Feed that will significantly impact digital marketing strategies. Facebook intends to radically restructure the News Feed algorithm to de-emphasize publisher and brand content, and prioritize friends’ posts and activity — particularly posts that spark conversation. What does this mean for marketers? Organic reach on the platformRead more “Here is what Facebook’s News Feed changes mean for marketers”
Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies
This article was originally published at The Drum on December 12, 2017. Consultancies aren’t just parking their yachts off the French Riviera at Cannes. They’re setting their sights on major marketing budgets, and 2018 will be the year they start their conquest to remake the industry. The CMO budget is the last line item onRead more “Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies”
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
Unwrapping the food and beverage space across social video platforms
Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
