This year at Brandcast, YouTube wanted to make one thing clear: it’s not TV. Instead, YouTube highlighted how the platform represents something more than TV: it’s a passionate community that participates in creating and sharing video content that’s enjoyed by billions of people around the world. Brandcast is YouTube’s presentation at the NewFronts, digital media’sRead more “YouTube is Not TV: Dispatch from Brandcast 2017”
Tag Archives: social video
F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators
Video was the cornerstone of the new features that Facebook announced at the F8 developer conference. Many of the core product updates and announcements were designed to make the platform more appealing to creators and viewers of video content, while simultaneously increasing watch time on the platform. These announcements, like augmented reality 3D effects andRead more “F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators”
Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?
The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow toRead more “Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?”
2nd Annual Report: Bridging the Walled Garden Ecosystem
In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
The Latest Social Video News: OTT, mobile, and Spectacles
As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Here’s a first look at Facebook’s new OTT video app
Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expandingRead more “Here’s a first look at Facebook’s new OTT video app”
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
And The Oscar (on YouTube) Goes To…
For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers onRead more “And The Oscar (on YouTube) Goes To…”
On YouTube, the Diverse Beauty Space is Thriving
On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data showsRead more “On YouTube, the Diverse Beauty Space is Thriving”
