Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”
Tag Archives: social video
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
Advertising in the Fast Lane: Pixability’s Partnership with Zipcar
The Problem Millennials are increasingly cutting the cable cord, or never subscribing in the first place, turning instead to social video platforms like YouTube, Facebook, Instagram and Twitter to consume video. So when ride-sharing service Zipcar wanted to increase its millennial customer base, it knew that a cross-platform social video ad campaign was key. ButRead more “Advertising in the Fast Lane: Pixability’s Partnership with Zipcar”
What the Latest Video Ad Tech Hack Means for Social Video
What’s Happening? This week, White Ops released a report detailing a massive hack that’s generating as much as $5M per day through its manipulation of the programmatic open web video ad ecosystem. This means the hack could have made as much as $1B per year in fraudulent video ad revenue. This hack showed an unprecedentedRead more “What the Latest Video Ad Tech Hack Means for Social Video”
This Winter, Holiday Content Heats Up On YouTube
Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
It’s beginning to look a lot like YouTube
Much like we saw around Black Friday, the holidays are proving to be more popular than ever on YouTube. In fact, holiday views have increased over 65% year-over-year since 2011. That’s because consumers are increasingly turning to YouTube to research gifts and shape their holiday purchase decisions. So amidst the 4.4M holiday-related videos, 551K channels,Read more “It’s beginning to look a lot like YouTube”
Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know
The dizzying pace of change in the social video landscape can seem overwhelming — but marketers who stay ahead of the updates will be able to stay ahead of their competition. So here’s your rundown on the latest updates from the major social video players: YouTube Doubling down on its commitment to being at theRead more “Are Social Video Platforms Moving Toward Feature Parity? Here’s the Updates that Marketers Need To Know”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
How to Style Your Beauty Campaigns
Beauty mavens are hungry for video. The beauty space on YouTube continues to explode, and now, beauty consumers are turning to video on Facebook, Instagram, Twitter, and Snapchat as well to shape their brand decisions. Now more than ever, beauty marketers need a sophisticated advertising strategy to achieve success on social video platforms. In ourRead more “How to Style Your Beauty Campaigns”
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
