The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creatorsRead more
Tag Archives: social video
How are Social Video Platforms Handling Ad Load?
Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each ofRead more “How are Social Video Platforms Handling Ad Load?”
It’s Time for a Makeover: Pixability’s 2016 Beauty Study
We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
Taking a Page from Facebook: YouTube Adds Social Capabilities
This week, YouTube rolled out a beta test of YouTube Community — this new product, nested within a tab on creators’ channels, introduces more social capabilities to the video platform, allowing creators to share text, images, GIFs, and live video with their audiences. YouTube’s rich creator and fan communities are its chief asset, and thisRead more “Taking a Page from Facebook: YouTube Adds Social Capabilities”
Changing Channels: viewers are increasingly watching social video via connected TVs
From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
