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Introducing GenAI Contextual Segments for YouTube advertising

How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points

To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”

The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat

Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”

Instagram Stories Encourage More Unfiltered Sharing

Last week, Instagram rolled out a new feature to encourage more spontaneous sharing on its platform. With Instagram Stories, users can post photo and video content that disappears after 24 hours. Users can also overlay text and drawings on photo and video slideshows. Instagram’s CEO openly acknowledges the similarities to Snapchat’s core offering. Stories hopesRead more “Instagram Stories Encourage More Unfiltered Sharing”