And it’s not just about Taylor Swift coverage… The Super Bowl is already the most-watched television program in the US each year, but this year’s big game is anticipated to be even bigger. This is largely due to the ongoing, unexpected crossover with the stronger-than-ever romance between Kansas City Chiefs Tight End Travis Kelce andRead more “5 next-level ways YouTube is changing Super Bowl LVIII”
Tag Archives: Super Bowl
Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup
Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
The Game of Ads: What advertisers need to know in advance of Super Bowl 50
The big game is fast approaching, and you know what that means — brands investing big budgets for a 30 second slice of the action, and smart brands getting their foot in the game online, even without the official advertiser badge. Pixability powered its video ad buying and marketing technology to measure and analyze theRead more “The Game of Ads: What advertisers need to know in advance of Super Bowl 50”
Super Bowl 2015 YouTube Brand Winners and Losers
Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”