The big game is fast approaching, and you know what that means — brands investing big budgets for a 30 second slice of the action, and smart brands getting their foot in the game online, even without the official advertiser badge. Pixability powered its video ad buying and marketing technology to measure and analyze theRead more “The Game of Ads: What advertisers need to know in advance of Super Bowl 50”
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Super Bowl 2015 YouTube Brand Winners and Losers
Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”