Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
Tag Archives: technology
Here’s what gamers are viewing across social video platforms
Gaming is a vast, diverse space across social video, attracting more than 1.5T views on YouTube alone. With so many creators, brands, and viewers influencing the conversation, the gaming space has developed its own unique set of content types. By understanding these content types — and which ones attract the most views and engagements —Read more “Here’s what gamers are viewing across social video platforms”
As social video races to feature parity, what’s an advertiser to do?
This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
Video Advertising 101: Cookie Targeting
Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
Building and Managing a Data Science Team the Right Way
This post originally appeared on MassBigData.org on August 15, 2016 as part of the Massive Data Blog Series. On July 12, more than 120 data scientists converged on Pixability HQ in Boston for “Building and Managing Data Science the Right Way,” a meetup that featured a panel of data science leaders who discussed how toRead more “Building and Managing a Data Science Team the Right Way”
Facebook’s ad tech changes will benefit advertisers and users alike
Recently, Facebook announced an overhaul of its ad tech stack. The social giant plans to shutter FBX, its desktop ad exchange, as well as LiveRail, its video ad network (purchased two years ago for a rumored $500M), in favor of its proprietary Facebook Audience Network (FAN). In addition to putting its open ad exchanges outRead more “Facebook’s ad tech changes will benefit advertisers and users alike”
