Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifiesRead more “VidCon 2016: Fans, Creators, Brands Connect”
Tag Archives: Top 100 brands
The Top 100 Brands are Maturing on YouTube [Infographic]
Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), weRead more “The Top 100 Brands are Maturing on YouTube [Infographic]”
Top 100 Global Brands on YouTube – 2015 Update
In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship inRead more “Top 100 Global Brands on YouTube – 2015 Update”
Vote For YouTube Presentations At SXSW 2013
At SXSW 2013, Pixability turned the YouTube and video marketing world upside down with a blunt, no-holds-barred presentation that attacked the notion of viral video. It was considered by many to be the best presentation at this prestigious event. As you know, we shared the event video and materials with our Pixability community. For nextRead more “Vote For YouTube Presentations At SXSW 2013”
Motivation for the YouTube Study As some of you have seen, we are in the process of wrapping a study of the top 100 global brands and how they use YouTube. The study represents one of the most thorough and comprehensive reports on the use of both YouTube and online video by the top 100Read more