Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
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It’s beginning to look a lot like YouTube
Much like we saw around Black Friday, the holidays are proving to be more popular than ever on YouTube. In fact, holiday views have increased over 65% year-over-year since 2011. That’s because consumers are increasingly turning to YouTube to research gifts and shape their holiday purchase decisions. So amidst the 4.4M holiday-related videos, 551K channels,Read more “It’s beginning to look a lot like YouTube”