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Tag Archives: Tv Screens
Infographic: Primetime is Personal with YouTube CTV
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Making TV Screens Shoppable With YouTube Video Action Campaigns
The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Understanding CTV: YouTube TV vs. YouTube for TV Screens
There’s no way around it — it’s open season on cable boxes. More and more consumers are cutting the cord, leading to record drops in linear TV viewership. However, advertisers shouldn’t despair, as these consumers are still looking to watch video content, just on their terms: on mobile, and increasingly on living room screens. However,Read more “Understanding CTV: YouTube TV vs. YouTube for TV Screens”
