From smartphones to smart homes, technology is increasingly tapping into every facet of the modern consumer’s life. Consumer electronics brands continue to release exciting new devices, but it can be a challenge for consumers to understand how devices and brands differ, how the most innovative products will improve their daily lives, and which devices toRead more “Understanding the consumer electronics space across the social video landscape”
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Bring your advertising to the next level with Pixability’s gaming study
Did you know that mobile gaming occupies only 4.3% of the total gaming space on YouTube, but this small segment still accounts for more than 60B views? The gaming community has developed a rich and engaged community across YouTube, Facebook, Instagram, Twitter, and Twitch. Our analysts took a deep dive into the gaming category toRead more “Bring your advertising to the next level with Pixability’s gaming study”
Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative
Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more
Social video platforms are constantly innovating to attract more ad dollars and audience eyeballs. Here at Pixability, we keep our ear to the ground to keep our customers in the know. Check out the latest updates you need to get up to speed on: YouTube: In-app sharing and messaging YouTube rolled out an experimental featureRead more “The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more”
The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More
Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Maximizing Performance Across Social Video Platforms
This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
2nd Annual Report: Bridging the Walled Garden Ecosystem
In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
As social video races to feature parity, what’s an advertiser to do?
This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
