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Introducing GenAI Contextual Segments for YouTube advertising

Lowering the Walls Between the Gardens

April 14, 2016Thought Leadershipanalysis, audience behavior, campaign strategy, demographics, Facebook, impressions, impressionsa, insight, instagram, Pixability, premium platforms, twitter, video campaigns, view rates, walled garden advertising, YouTube

At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planningRead more “Lowering the Walls Between the Gardens”

Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter

February 22, 2016Company Updatesadvertising, Facebook, instagram, launch, Pixability, pixability v4, product launch, twitter, video advertising, video marketing, YouTube

I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”