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Introducing GenAI Contextual Segments for YouTube advertising

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Tag Archives: video advertising

3 Tips to Maximize Your Holiday Content Strategy on YouTube

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While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season.  There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”

3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey

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YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that significantly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed decisions, and feel a sense of camaraderie, elevating its importance as a catalystRead more “3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey”

Cooking & Cultural Holiday Targeting on YouTube

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As winter holidays approach, YouTube is a hub for viewers seeking entertainment, connection and cooking inspiration. Harnessing the power of YouTube’s holiday traffic this season to drive campaign outcomes and connect with engaged viewers at a time when they are most active online. View our Cooking & Cultural Holiday Targeting on YouTube one pager toRead more “Cooking & Cultural Holiday Targeting on YouTube”

Viewers Flock to YouTube for Live Election Coverage and Debates

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Given it is an election year, political content is set to be larger than ever on YouTube in the second half of 2024. Looking at historical data from previous election years we see that political views and engagements increase on YouTube during debate and election months. Not only are users consuming political content, but theyRead more “Viewers Flock to YouTube for Live Election Coverage and Debates”

The Back to School Countdown is On

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Back-to-school shopping is a summer-long effort, with Americans spending an estimated $135.5billion on back-to-school and back-to-college shopping in 2023. From school supply hauls to outfit ideas to lunch recipes, millions of students and parents turn to YouTube for inspiration to fuel their shopping trips. In 2023, views on back-to-school related content hit 4.4B over theRead more “The Back to School Countdown is On”