Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
Tag Archives: video advertising strategy
Introducing BrandTrack
YouTube is where the audiences are. But for so many marketers, the vast platform can be a little intimidating. It’s easy to see how an individual video, or an individual campaign, is performing — and while that’s great, it can be tricky to understand the 10,000 mile view of a YouTube strategy. That challenge hasRead more “Introducing BrandTrack”
