Following some of the events of this summer, our CEO David George shared a blog post detailing some of the initiatives that we as a company are committing to as a way to support the movement around racial equity. One of those initiatives was to use our expertise and influence on YouTube to support BlackRead more “How We’re Supporting Black Creators And Artists On YouTube”
Tag Archives: video advertising
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
Introducing BrandTrack
YouTube is where the audiences are. But for so many marketers, the vast platform can be a little intimidating. It’s easy to see how an individual video, or an individual campaign, is performing — and while that’s great, it can be tricky to understand the 10,000 mile view of a YouTube strategy. That challenge hasRead more “Introducing BrandTrack”
Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies
Connected TV viewing is through the roof YouTube and Amazon Fire TV ad strategies complement each other perfectly Independent agencies can gain first-mover advantage by bringing their YouTube strategies to Amazon, and leverage the deep retail insights and strong viewership on Fire TV screens As someone who recently led growth for an independent agency, andRead more “Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies”
The Latest Updates From YouTube: Brand Fans & Mastheads
Each month, we take a deep dive into major video platforms to uncover the latest updates and changes that matter to marketers. This month, we’re focusing on YouTube, as the platform is launching a slate of updates for both advertisers and viewers that marketers need to know. There’s a lot happening at YouTube. Starting Q4Read more “The Latest Updates From YouTube: Brand Fans & Mastheads”
Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon
As more and more viewers turn to video platforms, these platforms are racing to deliver the best viewing and advertiser experiences — and rolling out new targeting strategies, ad products, and features to beat the competition. Our analysts are always on top of changes across the dominant video platforms — here’s the latest updates thatRead more “Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon”
How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences
Have you ever seen an ad that feels very relevant to you? Maybe too relevant? That may be remarketing at work. By implementing a pixel on a site, marketers can analyze the different channels and paths that users are taking to the site. Then, they’re able to segment this audience based on which pages theyRead more “How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences”
Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched
Today is an exciting day for all of us at Pixability as we announce the immediate availability of PixabilityONE. We built PixabilityONE to solve the biggest challenges in the market around running video advertising campaigns on the top platforms of YouTube, Facebook, Instagram, Amazon, and other Connected TV platforms. These platforms will represent over 75%Read more “Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Unwrap The QSR Video Space With Pixability’s Latest Insights Report
Viewers are flocking to digital video channels for all things food and beverage, looking to view and share content around mouth watering recipes, food challenges, and more. Quick-service restaurant content is fast becoming a standout in the food and beverage space — opening up opportunities for brands to connect with consumers around their favorite foodsRead more “Unwrap The QSR Video Space With Pixability’s Latest Insights Report”
