Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifiesRead more “VidCon 2016: Fans, Creators, Brands Connect”
Tag Archives: video advertising
Video Advertising on Walled Gardens: Platforms and Offerings
Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
