Connected TV viewing is through the roof YouTube and Amazon Fire TV ad strategies complement each other perfectly Independent agencies can gain first-mover advantage by bringing their YouTube strategies to Amazon, and leverage the deep retail insights and strong viewership on Fire TV screens As someone who recently led growth for an independent agency, andRead more “Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies”
Tag Archives: video insights
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
A look back: How YouTube video advertising evolved through 2017
Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”