Each year, Pixability turns its video advertising technology on the top 100 global brands (per Interbrand’s ranking) to understand how these brands are performing on YouTube. This year, our analysts paid close attention to late Q2 and early Q3 to analyze how brand safety concerns impacted these top brands’ YouTube behavior. Here’s what we found:Read more “Tracking the Top 100 Global Brands’ YouTube Performance”
Tag Archives: video marketing
Bring your advertising to the next level with Pixability’s gaming study
Did you know that mobile gaming occupies only 4.3% of the total gaming space on YouTube, but this small segment still accounts for more than 60B views? The gaming community has developed a rich and engaged community across YouTube, Facebook, Instagram, Twitter, and Twitch. Our analysts took a deep dive into the gaming category toRead more “Bring your advertising to the next level with Pixability’s gaming study”
Facebook shifts its strategy with new Watch tab
For quite a while, Facebook has been experimenting with a dedicated video tab, but last week it rolled out a tab called “Watch” to its mobile apps, which features professional video content. In previous iterations, the video tab was a mix of videos from pages your friends liked, live content, and suggested videos. But nowRead more “Facebook shifts its strategy with new Watch tab”
360-degree & VR Video
At the Wayfare Tavern in San Francisco, and again in Seattle at Melrose Market Studios, Pixability brought together some of the brightest leaders in the world of 360° video and virtual reality to share their insights on the emerging medium. Executives from SunnysideVR, SubVRsive, 5D Global Studio, Carat USA, and VidCon joined Pixability in SanRead more “360-degree & VR Video”
As social video races to feature parity, what’s an advertiser to do?
This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
Social video platforms start the year off with a bang: Here’s the latest
Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”
The 2016 Summer Olympics: On Your Marks, Set, Livestream
Live video is set to take the gold at the 2016 Summer Olympics in Rio. While the Olympics have been livestreamed for years, the rise of mobile video consumption and the dramatic growth of video streaming are making this the first Olympics where livestreamed content could really go mainstream. With the broad availability of livestreamingRead more “The 2016 Summer Olympics: On Your Marks, Set, Livestream”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week
Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. HereRead more “Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week”