Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises theRead more “Programmatic, YouTube, & the New Media Landscape”
Tag Archives: video marketing
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”
Viral Video Redux At FutureM
Yesterday, Advertising Age featured a story about Dollar Shave Club’s One Wipe Charlies. One Wipe Charlies are flushable wet toilet paper, commonly referred to in most households as “butt wipes.” You may remember Dollar Shave Club from their viral video a few years back featuring their CEO, Mike Dubin and announcing their new product asRead more “Viral Video Redux At FutureM”
No YouTube Ad Targeting Plan? Time To Rethink Your Strategy
Advertising on YouTube isn’t always simple science. If you’re not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered: You obviously wouldn’t advertise an adult-only product during children’s programming, and YouTube hasn’t changed this. Unfortunately, we see these kind of mistakes onRead more “No YouTube Ad Targeting Plan? Time To Rethink Your Strategy”
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”
Test Your Promotion Techniques With Shortlinks
When developing a YouTube promotion strategy, you’ll want to spend a lot of time examining your analytics in order to understand what content is resonating with your audience. But you should also be testing your promotion techniques as well. One easy way to do this is with shortlinks. Shortlinks allow you to shorten your YouTubeRead more “Test Your Promotion Techniques With Shortlinks”
7 Tips For Engaging Your YouTube Community
Video makes community engagement super-easy, but there are still a few things to keep in mind when developing your video strategy. When getting started, be sure to: Have the right video Ask questions and solicit responses Ask for what you want Use annotations Post regularly Be organized Respond to comments Why do you even wantRead more “7 Tips For Engaging Your YouTube Community”
Move Traffic From Your YouTube Channel To Your Website With Sidebar Links
If you’ve had a YouTube channel for a while, you may have missed the new sidebar link functionality that was added with the site-wide channel layout changes earlier this year. Used properly, you can direct traffic from your YouTube channel to your other social media channels, or even your website. To add these links toRead more “Move Traffic From Your YouTube Channel To Your Website With Sidebar Links”
Video Plumbing Meets Production Surprises At The CIC
Even with great planning, external factors can hamper a scheduled video shoot. Sometimes we video marketers have to “roll” with it, too. On a recent promo shoot for an upcoming webinar “How Bad Plumbing Clogs Good Video,” we had an actual, non-video plumbing issue. Let’s set the stage. Pixability is headquartered in the Cambridge Innovation Center (CIC),Read more “Video Plumbing Meets Production Surprises At The CIC”