A lot changed in 2020 — including our media consumption habits. To understand how agencies are adapting to this changing video landscape, and unpack industry pains around YouTube and Connected TV advertising, our insights team conducted an online survey among hundreds of U.S.-based media agencies. Here’s what we found: TV Dollars Will Go To YouTubeRead more “How YouTube Spending Will Change In 2021, According To Media Agencies”
Tag Archives: video strategies
Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies
Connected TV viewing is through the roof YouTube and Amazon Fire TV ad strategies complement each other perfectly Independent agencies can gain first-mover advantage by bringing their YouTube strategies to Amazon, and leverage the deep retail insights and strong viewership on Fire TV screens As someone who recently led growth for an independent agency, andRead more “Amazon Fire TV Advertising + YouTube: A Match Made In Heaven For Independent Agencies”
Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon
As more and more viewers turn to video platforms, these platforms are racing to deliver the best viewing and advertiser experiences — and rolling out new targeting strategies, ad products, and features to beat the competition. Our analysts are always on top of changes across the dominant video platforms — here’s the latest updates thatRead more “Here’s the latest video advertising capability updates from YouTube, Facebook, and Amazon”
