For quite a while, Facebook has been experimenting with a dedicated video tab, but last week it rolled out a tab called “Watch” to its mobile apps, which features professional video content. In previous iterations, the video tab was a mix of videos from pages your friends liked, live content, and suggested videos. But nowRead more “Facebook shifts its strategy with new Watch tab”
Tag Archives: video
Brands advocating for the LGBTQ community find a massive audience on YouTube
It’s Pride Month, and YouTubers are taking to the platform to celebrate the LGBTQ community. Tyler Oakley — the most popular LGBTQ creator — is releasing a series of videos titled ‘My Chosen Family,’ sharing stories about LGBTQ history and culture and giving a voice to the disenfranchised. In this year’s political climate, we’ve alsoRead more “Brands advocating for the LGBTQ community find a massive audience on YouTube”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Taking a Page from Facebook: YouTube Adds Social Capabilities
This week, YouTube rolled out a beta test of YouTube Community — this new product, nested within a tab on creators’ channels, introduces more social capabilities to the video platform, allowing creators to share text, images, GIFs, and live video with their audiences. YouTube’s rich creator and fan communities are its chief asset, and thisRead more “Taking a Page from Facebook: YouTube Adds Social Capabilities”
Your Complete Guide to Social Video Advertising
Advertising on social video platforms like YouTube, Facebook, Instagram and Twitter empowers marketers to reach and engage their target audience — especially the hard-to-reach millennial demographic. But managing a high-performing campaign requires a deep knowledge of the online video ad landscape, as the various types of ad formats and view definitions can create cross-platform confusion.Read more “Your Complete Guide to Social Video Advertising”
Instagram Stories Encourage More Unfiltered Sharing
Last week, Instagram rolled out a new feature to encourage more spontaneous sharing on its platform. With Instagram Stories, users can post photo and video content that disappears after 24 hours. Users can also overlay text and drawings on photo and video slideshows. Instagram’s CEO openly acknowledges the similarities to Snapchat’s core offering. Stories hopesRead more “Instagram Stories Encourage More Unfiltered Sharing”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
This Week in Online Video: Making Mobile Moves
This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’sRead more “This Week in Online Video: Making Mobile Moves”
Engagement Marketing: Using Video And Social Media To Grow Your Business
Drum roll, please… and the Academy Award for Best Business Video goes to Acme Corporation for their new Turbo Widget product. We’re not quite sure what a Turbo Widget is (or does), but the video certainly looks good. It’s a good thing their friends and family watched the video, because their prospects, customers, and businessRead more “Engagement Marketing: Using Video And Social Media To Grow Your Business”