Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Tag Archives: walled gardens
Understanding the consumer electronics space across the social video landscape
From smartphones to smart homes, technology is increasingly tapping into every facet of the modern consumer’s life. Consumer electronics brands continue to release exciting new devices, but it can be a challenge for consumers to understand how devices and brands differ, how the most innovative products will improve their daily lives, and which devices toRead more “Understanding the consumer electronics space across the social video landscape”
How Scale and Quality Can Coexist in Video Advertising
At Pixability, we’re often asked, ‘how can I achieve scale without sacrificing the quality of my audience in my video marketing campaigns?’ To answer that question, we’ve intentionally partnered with the largest, most premium platforms in video marketing today — YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify — which continue to outperform their open webRead more “How Scale and Quality Can Coexist in Video Advertising”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
2nd Annual Report: Bridging the Walled Garden Ecosystem
In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
The world of social video changes fast — but marketers who stay up to date on the frequent developments will have a leg up on the competition. Here are the latest updates from the major social video platforms that every advertiser needs to know: YouTube. Google recently acquired FameBit, a platform that connects content creatorsRead more
How are Social Video Platforms Handling Ad Load?
Social video is drawing more viewers and ad dollars than ever before, but how are social video platforms balancing the volume of ads that users see? Serve too many ads, and you risk users tuning out; serve too few, and platforms can’t run a viable business. It’s a fine balance to strike, and each ofRead more “How are Social Video Platforms Handling Ad Load?”
Get Educated: Social Video Delivers Reach for Higher Ed
For higher education advertisers, there’s no better way to reach an engaged high school- and college-aged audience than on YouTube, Facebook, Instagram, and Twitter. According to eMarketer, 85% of 13-24 year-olds choose to watch video on YouTube, far ahead of cable or satellite TV, while 53% watch video on Facebook, and 37% watch on Instagram.Read more “Get Educated: Social Video Delivers Reach for Higher Ed”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
