Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Tag Archives: walled gardens
Walled Garden, Millennials Lead Media Dynamic In 2016
2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Impressions on dmexco
Pixability made its debut at dmexco last week, a strategic step in our international expansion, which we officially kicked off earlier this month with our EMEA MD Chris Bennett, based out of our new London office. Our overall impression of dmexco? A well-produced, deliberate, and highly productive event, complete with flashy booths, engaging discussion, andRead more “Impressions on dmexco”