Last year, Pixability published Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands. The findings contained in Pixability’s 2014 Beauty on YouTube study became a call to action for many of the world’s leading beauty brands, who were surprised to discover that independent beauty content creators onRead more “Beauty on YouTube 2015: Brands are stepping up their YouTube game”
Tag Archives: WWD
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”