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Introducing GenAI Contextual Segments for YouTube advertising

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Tag Archives: YouTube

Inclusive Media Initiative Creator Q&A: Miss Ibarra

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Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. YouTube has historically been a fabulous place to get gift ideas, general inspiration and DIY content. We had the pleasure of interviewing @MissIbarrasWorldArt, one of our fabulous Inclusive Media Initiative Creators who was formerly an elementary school teacher but whoRead more “Inclusive Media Initiative Creator Q&A: Miss Ibarra”

Inclusive Media Initiative Creator Q&A: Carmen Quintanilla Gollihar

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Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Carmen Quintanilla Gollihar”

Inclusive Media Initiative Creator Q&A: Steffany Strange

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Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Steffany Strange”

The discontinuation of Video Action Campaigns (VAC) on YouTube — and what that means for you

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As announced, starting in March 2025, Google will discontinue VAC and integrate its features into the Demand Gen offering. VAC has traditionally been a valuable tool for advertisers to enhance lower-funnel performance in YouTube ads. If you’re curious about how this change impacts you, we’re here to help you navigate the transition. This change comesRead more “The discontinuation of Video Action Campaigns (VAC) on YouTube — and what that means for you”

3 Tips to Maximize Your Holiday Content Strategy on YouTube

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While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season.  There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”

3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey

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YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that significantly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed decisions, and feel a sense of camaraderie, elevating its importance as a catalystRead more “3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey”

Cooking & Cultural Holiday Targeting on YouTube

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As winter holidays approach, YouTube is a hub for viewers seeking entertainment, connection and cooking inspiration. Harnessing the power of YouTube’s holiday traffic this season to drive campaign outcomes and connect with engaged viewers at a time when they are most active online. View our Cooking & Cultural Holiday Targeting on YouTube one pager toRead more “Cooking & Cultural Holiday Targeting on YouTube”

Inclusive Media Initiative Creator Q&A: James Sanders

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Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. In July, we recognize National Minority Mental Health Month. This is a crucial time to raise awareness about the unique mental health challenges minority communities face and highlight the importance of diverse influencers’ ability to positively impact their communities acrossRead more “Inclusive Media Initiative Creator Q&A: James Sanders”