We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
Tag Archives: YouTube advertising
Brand Suitability and YouTube
Several brands have recently made headlines by announcing their suspension of YouTube advertising campaigns due to brand safety concerns. Like any platform with user generated content, there will always be some content that may not be desirable for a specific brand, but brand safety on YouTube is undeniably very high. And despite the current industryRead more “Brand Suitability and YouTube”
It’s beginning to look a lot like YouTube
Much like we saw around Black Friday, the holidays are proving to be more popular than ever on YouTube. In fact, holiday views have increased over 65% year-over-year since 2011. That’s because consumers are increasingly turning to YouTube to research gifts and shape their holiday purchase decisions. So amidst the 4.4M holiday-related videos, 551K channels,Read more “It’s beginning to look a lot like YouTube”
Will the industry see red over YouTube’s latest offering?
Last month saw the introduction of YouTube Red, a $9.99 monthly subscription service that allows users to watch videos offline, play videos in the background, access exclusive content from YouTube’s most prolific creators, and – perhaps most importantly – watch videos without interruptions from advertisements. YouTube Red’s concept of premium content that’s only available to payingRead more “Will the industry see red over YouTube’s latest offering?”
Ad Tech Christmas in September
YouTube announced two major features this week, Customer Match and Shopping ads. You might call this ad tech Christmas in September. Let’s unwrap both of the new features, and explain what they mean and how advertisers can take advantage of them. Customer Match marks the first time that TrueView ads can be targeted using first-partyRead more “Ad Tech Christmas in September”
Five Reasons Why YouTube Is Restricting Access to its Ad Inventory
Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video.Read more “Five Reasons Why YouTube Is Restricting Access to its Ad Inventory”
Super Bowl 2015 YouTube Brand Winners and Losers
Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”
No YouTube Ad Targeting Plan? Time To Rethink Your Strategy
Advertising on YouTube isn’t always simple science. If you’re not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered: You obviously wouldn’t advertise an adult-only product during children’s programming, and YouTube hasn’t changed this. Unfortunately, we see these kind of mistakes onRead more “No YouTube Ad Targeting Plan? Time To Rethink Your Strategy”
Test Your Promotion Techniques With Shortlinks
When developing a YouTube promotion strategy, you’ll want to spend a lot of time examining your analytics in order to understand what content is resonating with your audience. But you should also be testing your promotion techniques as well. One easy way to do this is with shortlinks. Shortlinks allow you to shorten your YouTubeRead more “Test Your Promotion Techniques With Shortlinks”