A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
Tag Archives: YouTube brand study
YouTube Without Big Data Is No Longer An Option For Brand Marketers
According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah. Have I lost your interest yet? Chances are you beganRead more “YouTube Without Big Data Is No Longer An Option For Brand Marketers”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Pixability’s Data Featured In October Issue Of YouTube Insights
This week, data from our recent Pixability study- “The Top 100 Global Brands: Key Lessons for Success on YouTube” was featured in the latest edition of YouTube Insights (October 2013). Our research showed that the top 100 brands on YouTube had on average: 14 YouTube channels 187 videos per channel 50% of these videos haveRead more “Pixability’s Data Featured In October Issue Of YouTube Insights”
Vote For YouTube Presentations At SXSW 2013
At SXSW 2013, Pixability turned the YouTube and video marketing world upside down with a blunt, no-holds-barred presentation that attacked the notion of viral video. It was considered by many to be the best presentation at this prestigious event. As you know, we shared the event video and materials with our Pixability community. For nextRead more “Vote For YouTube Presentations At SXSW 2013”
Motivation for the YouTube Study As some of you have seen, we are in the process of wrapping a study of the top 100 global brands and how they use YouTube. The study represents one of the most thorough and comprehensive reports on the use of both YouTube and online video by the top 100Read more