With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
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What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
