Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.Read more
Tag Archives: YouTube for brands
YouTube For Brands At Streaming Media West
A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
Motivation for the YouTube Study As some of you have seen, we are in the process of wrapping a study of the top 100 global brands and how they use YouTube. The study represents one of the most thorough and comprehensive reports on the use of both YouTube and online video by the top 100Read more
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”
The Myth Of Viral Video At SXSW 2013
Everyone wants a viral video, right? Why not? Becoming a YouTube sensation can lead to stardom. Just ask Karmin or Justin Bieber. But it’s a double-edged sword and it cuts both ways, as Miss Teen Delaware recently found out. Many businesses however, are in search of the elusive viral video. It may have helped BlendTech,Read more “The Myth Of Viral Video At SXSW 2013”
No YouTube Ad Targeting Plan? Time To Rethink Your Strategy
Advertising on YouTube isn’t always simple science. If you’re not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered: You obviously wouldn’t advertise an adult-only product during children’s programming, and YouTube hasn’t changed this. Unfortunately, we see these kind of mistakes onRead more “No YouTube Ad Targeting Plan? Time To Rethink Your Strategy”
Move Traffic From Your YouTube Channel To Your Website With Sidebar Links
If you’ve had a YouTube channel for a while, you may have missed the new sidebar link functionality that was added with the site-wide channel layout changes earlier this year. Used properly, you can direct traffic from your YouTube channel to your other social media channels, or even your website. To add these links toRead more “Move Traffic From Your YouTube Channel To Your Website With Sidebar Links”