2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Tag Archives: YouTube marketing
Put A Spell on Your YouTube Audience, and Make Them Yours
Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection. I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancingRead more “Put A Spell on Your YouTube Audience, and Make Them Yours”
Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why: There’s a fundamental shift in the digital marketing ecosystem YouTubeRead more
YouTube Beauty and the Future of Digital Marketing
Those of you familiar with Pixability know we’re really a technology company. With all the YouTube strategy, marketing, and advertising work we do with big brands, it’s easy to forget that there’s a whole lot of computing power and big data behind it all. We regularly step back and turn our technology on a broaderRead more “YouTube Beauty and the Future of Digital Marketing”
YouTube Without Big Data Is No Longer An Option For Brand Marketers
According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah. Have I lost your interest yet? Chances are you beganRead more “YouTube Without Big Data Is No Longer An Option For Brand Marketers”
Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”
Pixability’s Bettina Hein At HubSpot Inbound
Bettina Hein, CEO of Pixability and co-author of “Video Marketing for Dummies”, spoke at this year’s Inbound 2012, a national marketing event hosted by HubSpot. There, she shared her evidence of the emerging YouTube nation: a shift from past marketing standards toward online video as a dominant marketing medium. In the YouTube community, organizations regularlyRead more “Pixability’s Bettina Hein At HubSpot Inbound”